Five Steps to a Successful Email Marketing Campaign.

Email Marketing is an Off Page SEO Technique that drives huge traffic to your website. It is the smart way to improve your product sales. Many internet marketers are concentrating on e-mail marketing to send promotional letters to selected users using auto responder software's like AWeber, Constant Contact, etc...

The main things that we need for sending emails are:

1. Email Marketing requires a large email database to send emails.
2. Innovative content that attract visitors
3. An auto responder software to analyze results

The main rules to be followed in E-mail Marketing are

-> Write attractive/shocking Subject Lines: The first thing noticed by the user when he opens an email is the subject line. Many users will not open their mails when the subject is interesting. So, it should be written in such a way that it grabs their attention.

-> Body: The body of the mail is the place where you write your message about your product/company. You have to write your content in such a way that the user should visit your website by clicking the link you provided. Here, you can take help of a Content Writer. Also make some presentations (ppt) about your product and attach it to your mail. Creativity will always work fine.

-> Say "Hello": Introduce yourself by using Hello, Welcome etc... to make reader feel that he already knows you.

-> Respect the Users: Not all the users like the promotional mails. So, if the user opts out not to receive any more e-mails from you, then respect them and remove those mail ids from your mailing lists. Provide "Unsubscribe" option at the bottom of the mail.

-> Link Back: Don't forget to link back to your product page or your offer page..

Advantages:

-> Very easy -- and the cheapest way to reach audience/users on a vast global scale.

-> We can keep in touch with our existing customers by sending email newsletters regularly about latest business deals (offers).

-> Easy to manage an email marketing campaign. Ex: how many mails sent, bounced, opened, clicks received etc... All these information will be easily managed.

-> It saves a lot of promotion time. Just write an interesting story and send to all the contacts at one go.

Disadvantages:

-> The biggest disadvantage of email marketing is that emails will sometimes be treated as spam mails and will be sent to the Spam folder. Even legitimate, our mails will also be treated as Spam. To prevent this from happening, avoid using words like "free, you win, discounts, coupons etc..." in the subject line.

So when you participate in email marketing campaign, make sure you write the content and the subject line carefully. Follow the above marketing rules for successful e-mail marketing.

The author is a SEO Specialist at Hora Software Solutions Pvt Ltd, which provides effective SEO Marketing Services in India.

Article Source: http://EzineArticles.com/?expert=Radha_Krishna_Reddy