How to Use an Autoresponder.

The following are the most common questions I get about autoresponders.

* What is an auto-responder?

* How can it help me with my marketing efforts?

* Is it worth the monthly payment to subscribe to a service?

* Why can't I just collect emails addresses and send out announcements?

An auto-responders is probably the most important tool you can have in your business building strategy. There are many, but the most important benefits of using an autoresponder are:


first and foremost, they automate your tasks, saving you so much valuable time by reducing your workload
that with just a few simple steps, you can stay in touch and follow up while building your business name recognition/branding
that with the continuous contact and passing along of information and updates about your business, the "know, like, and trust" factor builds along with customer loyalty
that you can simply and easily increase the number of prospects who you can eventually turn into customers who willingly pay you for your products/services
How, you wonder?

Autoresponders are used:

* to create an optin box on your website, Facebook page, and sales pages in order to build your list (the money is in the list)

* as a powerful keep in touch strategy

* to deliver e-books, e-courses, as well as video and audio courses

* for following-up after a product or service purchase from your site, in the form of a thank you, to upsell another product, and to advertise upcoming product launches and/or sales/discounts

Here is an example of an Autoresponder Series:

1. you create an optin box for your website.

2. a viewer opts in and gives you their name and email address in exchange for a "gift"

3. they receive the gift by way of an email immediately after opting in

4. the next day they receive another automatic email thanking them for opting in

5. five days later, they receive your weekly newsletter via automatic email

6. 10 days after the first email, they receive another introducing a product you are just launching and you include a coupon with an exclusive discount.

7. 15 days in, they receive an email advertising your services

You can probably see at this point how effortlessly you can market to a list of willing people who have opted in to receive your messages.

There are legal and ethical reasons for not collecting email addresses and sending out messages because:

* the recipient has not opted in and has not agreed to receive your messages

* if you send unwanted and unsolicited messages, they are considered SPAM and you could be subject to prosecution

* legally, you must provide a method of opting out of receiving your messages

* you will run yourself ragged trying to send out a series of emails to a variety of people, in fact it would be nearly impossible

Keeping in touch is the most important part of business building because it helps to build the "know, like, and trust" factor that has to be established before anyone will buy.

The autoresponder package is currently priced at $29.95 per month (or less than $360 per year) at 1shopping cart and truly is a very small price to pay for the return on your dollar.

Kathleen is a small business owner who founded The Savvy VA in early 2007. After offering a variety of services to her clients, she was introduced to WordPress and has not looked back. Passionate about helping her clients get found on the internet, Kathleen offers several WordPress design and autoresponder support packages.

To learn more, go to her site address at: http://thesavvyva.com

While you are at my site, be sure to sign up for my free autoresponder course, Simple SEO for WordPress (for non techies).

Article Source: http://EzineArticles.com/?expert=Kathleen_Sullivan